Section 1

Experience Writer.

No, that’s not a typo. I believe successful marketing writing is all about an enjoyable reader experience, which only comes from an underlying integrity in the overall communication. In other words treat your audience as an equal, even a friend if it feels right for the message. And always keep it real. Don’t drown them in bizspeak. Say it differently, even raise a smile. Above all don’t waste their time. So please read on.