TAC Victoria P Plater 120 hours brochure. Serious works better when it’s short and light.


Every 17-year-old wants to jump in a car and get out there as fast as they can. Every parent plus the Traffic Accident Commission of Victoria wants to make sure they do it as safely as possible. Driving is fun to these kids but safety is serious so I blended the two to create this well-received online and direct marketing campaign.