Diageo Bottleshop Madness – short sales training film. Making the incomprehensible edible

img1So much business copy is such very ordinary corporate speak, a self-fulfilling loop of mediocrity.

That’s why this six minute sales training short film for Diageo called Bottleshop Madness is among my favourite pieces of work. It’s actually a retro Aussie cop show romp that worked wonders for the client’s internal communications. I occasionally view it and remember the brief was a 70-page power point presentation on the thrilling subject of in store navigation and shopper behaviour.